The Journal

Writing on craft.

Notes on AI engineering, Web3, Next.js, the email stack, and the craft of shipping software that lasts.

Featured

The Complete Brevo Review (2025 Edition)

A 4,000-word honest, balanced look at Brevo - features, pricing, automation, CRM, deliverability. Is it the right email platform for you in 2025?

Jun 12, 2025 12 min Email Marketing

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Email Marketing

The Complete Brevo Review (2025 Edition)

A 4,000-word honest, balanced look at Brevo - features, pricing, automation, CRM, deliverability. Is it the right email platform for you in 2025?

12 minRead

Tutorials

How to Set Up Brevo SMTP in 5 Minutes

Step-by-step guide from creating your API key to sending your first transactional email - with Node.js example code and DKIM setup.

5 minRead

Email Marketing

Brevo vs Mailchimp - The Honest 2025 Comparison

Pricing, transactional email, automation, template design - the real differences between Brevo and Mailchimp, with a clear recommendation.

9 minRead

Email Marketing

The Best Email Marketing Tool for Developers

I tested 7 platforms over a year as a developer. Here is what shipping engineers should actually use and why Brevo wins on four critical axes.

8 minRead

Email Marketing

A Beginner's Guide to Email Marketing

From your first list to your first welcome automation - explained simply for absolute beginners. No jargon, no fluff.

11 minRead

Shipping AI Products in 2025 - 5 Patterns I Keep Seeing

Streaming, eval suites, latency, and the deterministic features that actually wow users. Lessons from shipping voice agents, RAG bots, and AI copilots.

7 minRead

Web3

Why Base Chain Matters for Consumer Web3

After deploying a prediction market on Base, here is why it has quietly become the most pragmatic chain to build consumer Web3 apps on in 2025.

6 minRead

Next.js

Next.js 15 App Router - Real-World Lessons

Three production apps on App Router later, here are the opinions I have formed. Hot takes on Server Components, Suspense, Metadata API and caching.

8 minRead